From an object to a subject, from industrial design that creates "things" to the interior design that evokes emotions: during this evolution Massimo Simonetti starts looking for a more direct relation with people.
At the beginning the industrial product is his dialogue language with the world, then planning and new hospitality formats become his way to verify the real effect of his work on people.
His approach is outside the box, it is free from trends and fashion: the point of arrival is the best combination of place and needs, between needs and taste: the “beautiful” becomes “good”, as ancient Greece teaches, when it executes the two principal functions of doing and of making feel good.
Studio Simonetti is the logic persecution, not more by himself but with a team (a.k.a. Simonetti&Associati), of a research that starts from customer confidence and gets to an unrepetitive and never granted proposal.
Every place is a unicum, every building comes from a story, maybe just from a dream, but is conceived to welcome other people stories or things.
From hospitality to retail, from entertainment to industrial design.
Renowned leader in the hotel design with more than forty hotels made, among which several five-star hotels among the most important in the Italian scenery, Studio Simonetti has a solid and updated knowledge of buildings, materials and possibilities of realizing a work from the design to completion through a severe creative and management work.
The deep knowledge and long expertise, reached internationally in that field, enable to identify design trends and to define luxury standards, comfort and innovation.
The team, lead by Massimo Simonetti, is a group of architects and interior designers able to realize master planning, architectural and interior design projects, to give technical consultancy for new hotel concepts and formats.

In forty years of business prizes and rewards testify a design culture sifted by the time and life of who experienced it.

Experience is quality in design, this is the strength of our ideas.

Our main customers testify the quality of our services.

Customers
ACQUAMARCIA S.P.A.
AEDES IMMOBILIARE S.P.A.
AEROPORTI DI ROMA S.P.A.
AIR MAROC
ALBERGO FIRENZE
ALIS IMMOBILIARE S.P.A.
ASSOCIAZIONI INDUSTRIALI RAVENNA
BANCA POPOLARE VALCONCA
BARILLA S.P.A. PASTA WORLD
BARTORELLI GIOIELLERIE
BENAKO S.P.A.
BENI STABILI S.P.A.
BNP PARIBAS
C.I.S. COMPAGNIA INVESTIMENTI E SVILUPPO
COMECA GROUP S.P.A.
COOPSETTE
GRUPPO CONAD
GRUPPO CREMONINI S.P.A.
GRUPPO CUALBU S.P.A.
FERRARI MOTOR S.P.A.
FRAMON HOTELS S.P.A.
GALOTTI S.P.A. SOCIETA’ IMMOBILIARE
GF ENGINEERING
GIOMETTI CINEMA
GRUPPO TROMBINI S.P.A.
HOTEL CAVOUR
INDUSTRIE IFI
MAXIMILIANSHOTELS
PARCHI D’ACQUA S.P.A.
PATERLINI RE S.P.A.
PIRELLI RE S.P.A.
POLO HOLDING
SELF
SERGIO ROSSI
SERVIZI IMMOBILIARI & MOBILIARI
SNAM PROGETTI
SUMMIT SPA
THOTELS GROUP
TURIN HOTELS INTERNATIONAL
UNA HOTEL
VULCANGAS